Who is Artunio created for?

Artunio is created for artists, audiences and everyone working in the cultural and creative industry. The platform serves anyone ranging from performers, creators, managers to even patrons either as individuals or organizations.

Instagram and social media are not suitable for artists

Social media (mostly Instagram, Facebook and Tik-Tok) are oriented to fast content. In a way, it is very similar to fast food. It is cheap, fast to produce, easy to get, addicting, and provides satisfaction instantly – dopamine.

Social media downgrade your creativity

“Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” (Albert Einstein)
Same as: “If you judge artists by their ability to beat the algorithm and by the numbers of their followers, they will live their whole life believing they are worthless.” (me)

Do you want to be a content creator or an artist?

Instagram does not at all take into account any artistic value. The algorithm just does not care. It only cares about engagement and time spent on the platform, because that is how they make profit.

Environment on social media is ridiculous and not suited for art and artists

If you create art and post it on Instagram, realize how it looks on the grid. There are so many other photos and videos trying to capture the attention of the users with topics ranging from fashion, food, travel, fitness, business to even more bizarre “content” like ASMR, hard soap cutting, weird cosplay or even worse.

Do not compromise your art for exposure on social media

It does not matter, what field of arts you are in and how much experience you have. You may be in the field for ten or more years, have a degree and have a voice within your network. But when you create a new Instagram account you are on level zero.