While all content on social media is consumed extremely fast, art on the other hand, needs more time to be understood, absorbed and valued.
Artists, therefore, are left with three options:
1.Adjust art and content to better suit the social media algorithm to gain exposure.
2.Keep creating and sharing content that is not suited for Instagram and gain minimum exposure.
3.Leave the platform and look for alternative ways. Read about an alternative option here: Do not compromise your art for exposure! Take back artistic freedom with Artunio!
SECOND PROBLEM: THE ENVIRONMENT IS RIDICULOUS AND NOT SUITED FOR ART
Now let’s look at an example, it may be a bit raw and straightforward but let’s face it, it is often a reality.
There are two accounts:
A. Imagine that you have created a fresh, brand-new Instagram account as a painter. You take high quality photos of your artpiece, that you had worked on for weeks or months, and post it on Instagram.
B. Now, a young and attractive girl posts a photo of an artpiece that took her a few hours to make on a brand-new Instagram account. The main difference is that she is standing by the painting and does not only create a post, but a story and a reel with gripping captions.
Who do you think will get more attention and who will therefore be pushed by the Instagram algorithm to be seen even more?
You guessed right! The second account! It is important to acknowledge that it is not the artpiece that is receiving attention…it is the girl – she might even completely leave the artpiece out of the post and hug a cute puppy instead and eat pizza to get better results.
The problem is not that your artpiece is not “good” enough. It is the Instagram algorithm that does not give credit to high quality content unless it is liked, commented, shared and so on.
Complicated fight against food, animals, humas bodies,…
Did you know that food, animals, human faces and bodies are the most liked, viewed and consumed content on Instagram? There is nothing we can do about it. That is simply the “culture” of Instagram and how our brain works.
While creating art and creating content at the same time may be agreeable under certain circumstances, you have to take into account that this “Instagram culture” is fighting against you. Why?
To gain exposure, you have to fight all the other topics like food, fashion, travel, beauty, animals and even more, while there are teams and companies that work even harder to get this exposure.
Instagram and social media will never change, we have to acknowledge that. What we can do is to create a new social network where art and artists are the main focus.
Check – ENVIRONMENT ON SOCIAL MEDIA IS RIDICULOUS AND NOT SUITED FOR ART AND ARTISTS to find out more.
- CREATING CONTENT INSTEAD OF ART
After using Instagram as your main platform to communicate with your audience, you may realize after a while what drummer Thomas Pridgen realized and pinpointed in his post accurately: